Tag Archives: marketing

Marketing OK’d for Device to Help Reduce IBS Symptoms in Adolescents

News Consumer News Marketing OK’d for Device to Help Reduce IBS Symptoms in Adolescents TUESDAY, June 11, 2019 — The IB-Stim has received marketing approval from the U.S. Food and Drug Administration as the first medical device used to help alleviate functional abdominal pain in 11- to 18-year-old patients with irritable bowel syndrome (IBS), the… Read More »

Drug manufacturer says FDA helped spark opioid epidemic after it began broadly marketing OxyContin

FDA blamed for fueling the opioid epidemic: Drug manufacturer slams regulators for a label-change in the early 2000s that made it easier to prescribe and promote larger doses of OxyContin Drug manufacturer Edwin Thompson says when the FDA approved OxyContin in 1995, it was based on research that showed it was effective for ‘short-term’ use… Read More »

Medical marketing spend is inching toward $30B, and DTC's share is growing

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »